ask yourself, girl, the comic publication superhero has been dispatching villains for eighty years. But her superhuman powers have proved no match for her latest adversary: the high-quality British mum.

DC Comics Wonder Woman 1984

The American publisher, DC Comics Wonder Woman 1984 Welcome To The 80s, has lost two-year combat to dam the sale of a manufacturer of cosmetics called “ask yourself, Mum”.

The Warner Brothers subsidiary insisted the label would be too corresponding to the name of their crime combating heroin.

besides the fact that children, the highbrow Property Office (IPO) discovered the note “mum” turned into so exceptionally British that no person could mix up a gorgeous mom with the film personality from the island of Themyscira who founded the Justice League.

The ruling will come as a blow to DC Comics, which went to outstanding lengths to protect the wonder lady trademark.

The company had challenged a utility by way of Unilever to create the ask Your Mum manufacturer of hair and beauty items. Its attorneys advised a different listening to that any attractiveness items named “wonder Mum” would “mislead the general public” into believing the range became linked to the superhero created in 1941.

DC Comics Wonder Woman 1984 Welcome To The 80s

Jay Kogan, DC Comics’ senior vice-president of prison affairs, filed 279 pages of evidence insisting that the DC Comics Wonder Woman 1984 Welcome To The 80s brand identity would “tarnish” the recognition of wonder woman, a personality value thousands and thousands of greenbacks and which had garnered tremendous “goodwill” in the UK.

He claimed the notice “mum” become a “subset” of the word “woman”, and subsequently, a mum became simply too similar to a woman.

however, Judi Pike, the listening officer presiding over the case, analyzed the dictionary definitions of every be aware in each trademark.

Dictionary definitions come to a decision the case
She concluded that whereas “wonderful lady” described a “very beneficial or good … adult female individual”, “ask yourself mum” portrays an “exceptionally British” mother who has brought up her own or someone else’s children notably smartly.

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